Since we are asking you to help fund our Christian movie, “Key West: The Conch Republic,” through Kickstarter, we thought we’d take a moment and explain how Kickstarter works.
Exactly what is Kickstarter?
It’s a funding platform for creative projects. Everything from films, games, and music to art, design and technology can be a project. They are all brought to life through the direct support of people like you.
How does it work?
Lots of projects are funding on Kickstarter at any given moment, including ours for “Key West: The Conch Republic.” We set our project’s funding goal and deadline. If people like our project, they can pledge money to make it happen. If our project succeeds in reaching its funding goal, all backers’ credit cards are charged when time expires. If the project falls short, no one is charged. Funding on Kickstarter is all-or-nothing.
Why do people back projects?
People back projects they like. If they like it, they’ll spread the word to their friends, and so on. Press, blogs, Twitter, Facebook, and Kickstarter itself are also big sources of traffic and pledges. It’s really about pledging your support to a creative idea that you want to see exist in the world.
What do people get for backing projects?
Backers received several things. First, supporters get an inside look at the creative process, and can help that project come to life. Second and just as importantly to many backers, they also get to choose from a variety of unique rewards offered by the project creator. Rewards vary from project to project, but often include a copy of what is being produced (CD, DVD, book, etc.) or an experience unique to the project.
Why is the funding all or nothing?
All-or-nothing funding serves several important functions:
- It makes it less risky for everyone. If we need $4M for the Key West: The Conch Republic movie, we could not just raise $1M and have the backers expect us to complete a $4M project.
- It motivates. If people want to see a project come to life, they’re going to spread the word.
- It works. Of the projects that have reached 20% of their funding goal, 81% were successfully funded. Of the projects that have reached 60% of their funding goal, 98% were successfully funded. There’s little in-between.
Do people actually use this platform?
You bet they do!
In 2014 alone, 3.3 million people from all over the world pledged more than a half a billion dollars (that’s $1000 per minute) on Kickstarter to bring 22,252 creative projects to live.
To date, over $1.6B has been pledged to Kickstarter projects, and 82,000+ have been successfully funded.
Is it safe?
Yes, Kickstarter partners with Stripe to seamlessly collect and process payments for all projects. Within the Kickstarter site, you use your credit card and the transaction will be secure. Remember your card will not be charged until the end of the project, and only if the project target is met.
This are just a few of many questions about Kickstarter. For a more detailed list of questions and answers, visit: https://www.kickstarter.com/help/faq/kickstarter+basics?ref=footer
Source for all stats in this post: kickstarter.com.
Remember our Kickstarter project, Key West: The Conch Republic, runs through June 20, 2015 at 1:30 pm Eastern Time. If the goal isn’t met by the end of the run, then no funds change hands. Those interested in supporting the project should visit:
Kickstarter Site: www.bit.ly/keywestmovie
Film Website: http://keywestthemovie.faithnetwork.com/
Twitter: @keywestmovie https://twitter.com/keywestmovie